Retail and Customer Experience Consulting
How you engage consumers and shoppers with your brand at the point of purchase is the difference between long term loyalty and the quick sale.
Develop world class retail experiences and brand engagement programs that drive revenue, amplify your brand, differentiate you from competitors and attract customers.
I’ve spent the last 25 years creating award winning, innovative retail, brand and product engagement strategies for companies including LEGO, Apple and Motorola in over 60 countries. I understand that a compelling brand story and increased revenue streams start with an amazing product and a solid understanding of the target audience. With my unique global experience I can help you drive sales and build long term loyalty in your markets.
Win the wallets - and the hearts and minds - of shoppers
Brand Engagement
Create direct experiences of your products to attract and retain customers, and bring your brand to life.
Retail Strategy
End to end retail strategy. From global flagships to shop-in-shop projects develop a high impact retail program.
Market Entry & Expansion
Plan and execute high impact market or channel expansion strategies. Secure the best retail locations.
Retail Concept & Design
Design and deliver compelling stores that showcase your products to attract buyers, while streamlining your execution processes.
Retail Innovation & Technology
Elevate retail operations to reduce friction in the shopping journey. Drive efficiency for maximum return.
Loyalty & CRM
Attract new customers to amplify sales and increase lifetime loyalty. Create a foundation for the relationships that fuel your growth.
Customer Experience
Deliver world class customer experience. Motivate your store staff to drive sales and engage shoppers.
Exclusive Product Development
Generate new revenue streams and drive footfall with unique products and experiences.
Consumer & Shopper Insight
Understand your audience to target retail programs. Analyse performance to maximise revenue and investment.
Case Study: New Retail Concept for LEGO
As the world’s most successful toy brand The LEGO Group focuses on retail experience to attract and retain loyal customers. With 900+ branded LEGO Stores and thousands of points of purchase in more than 50 countries, a new retail concept was needed to deliver the awesome LEGO brick experience. We conceived, tested and implemented a brave new retail concept centred on shopper discovery and experience, delivered at a significantly lower cost and a quicker development time than historic stores.
Case Study: Market Entries and Global Expansion
For dynamic consumer brands like Apple, LEGO and Motorola new retail market expansion opens vital new revenue streams and engages new consumers. From the complexity of entering China (450 stores) and India (200 stores or SiS), the need for flexibility in South East Asia and Africa to the sophisticated experiences of the Middle East, US and Europe, I have opened thousands of stores in more than 50 countries, and delivered targeted retail expansion strategies for multiple formats. From flagships to franchise to shop in shop to event/pop-up retail.
Case Study: Generating New Product & Experience Revenue
Retail is all about serving customer needs at the point of purchase. Providing new experiences, services and offering products exclusive to stores creates compelling revenue streams as well as reasons to repeat visit. Find out how we have driven incremental sales and created innovative experiences that win awards, generate attention and drive demand.
In the media
Apple Live Event: Meet the Cast: Cameron Diaz, Alan Rickman, Colin Firth
Channel 4 Documentary featuring LEGO’s London Flagship
